Maverick Natural Cocoa is now my husband's favorite brand of cocoa! He drinks two cups of hot cocoa a day (instead of coffee), and he's become a bit of a connoisseur. We've tried pretty much all the main commercial brands and a good selection of specialty order-by-mail brands. So far, Maverick tops them all. This is NOT your basic one-note cocoa! There's depth and nuances and overtones that frankly, we don't know how to describe. The cost (with shipping and handling) is a little too high to make this an everyday cocoa. But that's okay. We appreciate the company's policy of using ethically source cocoa bought directly from farmers. You pay a little extra for that--along with the high-quality, splurge-worthy cocoa. This month, I bought a few packages for my husband's birthday! And he will savor every cup!