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Why Chocolate? Our Story Part 1

I come from a long line of business owners – my mother and father each had their own business; my maternal grandfather was a blacksmith and my grandmother owned a health food store; my paternal grandfather was a farmer. Due to this entrepreneurial family spirit, I’ve long felt that I needed to do something on my own. I suspect this was more for the independence than anything else – I have a bit of a problem with authority. In the past few years, the urge to start something became more acute. I didn’t want to wait so long that I would no longer have the energy to create a new business. It was vital that the new venture be something that my wife, Marlene, and I could participate in equally. I tried consulting and tossed around a few other ideas like furniture making but none of these provided meaningful work for Marlene. Marlene has always enjoyed chocolate. During my travels, I would seek out chocolate shops in order to bring home something new or interesting. Some of the chocolate was terrible but several German and French makers were very well received at home. As I often flew through Paris, I…

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